Author: suzievitez
OneCutReviews.com : HLA Watches
May, 2022
Imagine being able to buy a stylish, robust wristwatch at an affordable price and feel good doing it? That is exactly what you are doing when you buy a Hawaiian Lifeguard Association Watch. With every watch purchase, you are helping to support those tasked with saving our lives.
The Hawaiian Lifeguard Association has been in existence for 100 years and just like the men and women who serve as lifeguards, their watches are designed to be perfect for everyday wear and a lifestyle brand that can withstand the rigors of daily use. Made from 316L stainless steel including the case and bezels; 120 click unidirectional ratcheting bezels for diving, screw-in case backs, and crown to ensure 200 meters water resistance and scratch-resistant K1 glass crystal it can take some punishment and keep on ticking.
How is the Hawaiian Lifeguard Association Watch familiar? To me, the handset feels very much like a Citizen as do the dial indices, and Victor pointed out that the bezel also hearkens back to that brand. That all said, it’s not like I can point to a specific model that this one is like, so it’s just that itch in the back of your mind.
That ticking is also made possible by premium and accurate Japanese quartz movement and is paired with one of the most comfortable rubber straps we have ever worn. The ventilated strap is your standard rubber affair but given that this watch is all about being robust enough for lifeguards and the average joe, it is great and feels like it could last forever! Also, of note here is the readability of the watch face, with some nice large indices and when the lights go down, they glow like a thousand glow worms to light up the face of the watch and it looks impressive.
With a variety of different watch faces and band color combinations, you are likely to find one that speaks to you. We are thrilled with the Hawaiian Lifeguard Association HLA5417 model for those that are wondering but bands can be interchanged at any time to freshen up your look. Best of all, this can be all yours for just $250, I don’t know about you but for a watch of this caliber quality-wise, it will not be easy to find a better one at that price point. So, what are you waiting for?
Get yours today at https://hlawatch.com/
The Wrist Watch Review: Hawaiian Lifeguard Association Watch
By Patrick Kansa • February 28, 2022
Did you know that the Hawaiian Lifeguards have their own association? Well, friend, they do, and there’s even a watch out there that can help fund their efforts – the Hawaiian Lifeguard Association Watch. We recently spent some time with one, and can give you the rundown on this familiar-feeling watch.
How is the Hawaiian Lifeguard Association Watch familiar? To me, the handset feels very much like a Citizen as do the dial indices, and Victor pointed out that the bezel also hearkens back to that brand. That all said, it’s not like I can point to a specific model that this one is like, so it’s just that itch in the back of your mind.
The Hawaiian Lifeguard Association Watch is very much a dive watch, which makes sense for something tied to lifeguards. The large pip on the bezel paired to the orange minute hand allows you to easily time things, and the 200m WR rating means there’s not going to be any issues heading into the waves (same goes for the chunky rubber strap).
As a dive watch, legibility is key, and it’s coming up aces here. The indices are large and bright, making it easy to pick out the time, day or night. Interestingly, while there’s no indice at the 3 o’clock mark, they did lume the date window cutout, so you do get that mark (in a way) when the lights go down.
For a quartz-driven watch, it’s a little surprising how thick the Hawaiian Lifeguard Association Watch actually is. Sure, water resistance plays into that, but you’d think it’d be a touch thinner. Fortunately, the lugs curve down, keeping the strap close to your wrist. Then again, perhaps chunky is just part of the theme. You’ve got the thicker case, you’ve got a fairly hefty rubber strap, and then you’ve got a chonky buckle on the bracelet as well. All the better to catch some gnarly waves?
As far as dive watches go, the Hawaiian Lifeguard Association Watch hits all the right marks you’d want design-wise. At $250, you getting into an area of affordables where you’ve got quite a number of options. I think this particular watch is going to be those who are maybe lifeguards themselves, or just have a soft spot for the island state. Check out all the variants over at hlawatch.com.

HLA Special
HLA 5400 Series Red Dials
Hawaiian Lifeguard Association 5407 Watch
Sandy F.
Wow-wow-wow!
I just opened the box and that was my reaction. Everything about the experience of opening the package was WOW. The box, the pull tab, the picture on the box and then the watch itself ! Plus the pamphlet inside- fabulous.
Very impressed- great job! Thanks.”
Bob A.
The Hawaiian Lifeguard watch is awesome … nice weight … excellent finish … And long lasting glow for telling the time in dark conditions.
The LumeTechnology is great. I also am pleased with the 420 WALDOS I bought.”
Men’s Journal
This thing is as reliable as the lifeguards that wear them. You won’t be disappointed with this watch as your go-to summertime adventure timepiece.”
Men’s Journal: The Coolest Pieces of Gear We Tested This Week
WatchChris reviews HLA 5400
WatchChris
November 24, 2020
Waterway Gear Guide, Fall 2020
Nov 9, 2020
This watch is a winner. I’ve been wearing my HLA for 6 months – swimming, cleaning the boat and knocking about. It keeps perfect time. The band is soft, pliable and fits my small wrist. The keepers stay in place and hold the band tight. The bezel is well engineered and solid. The crown is easy to manipulate and sized properly. The luminous dial is robust and seen easily in the dark and light. Lots of colors and designs.
Reviewed by: Editor-in-Chief, Ed
Gear We Test: The Super Simple and Rugged Official Watch of the Hawaiian Lifeguard Association
The Time Bum HLA 5403 Watch Review
WatchChris reviews HLA Well Made 200m Diver for $250
WatchChris
July 11, 2020
Hawaiian Lifeguard Association
Time is Everything
collection
The Official HLA Dive Collection









A percentage of the proceeds of every watch sale will be given back to the Hawaiian Lifeguard Association to support the great work done daily in the “spirit of aloha” by this outstanding organization to help ensure public safety.
Hawaiian Lifeguard Association 5400 Series
The Official HLA Dive Collection
Hawaii’s Ocean
The behavior of the ocean in Hawaii is unique, complex, and unpredictable. On Oahu, lifeguards perform about 1100 rescues a year. On average, 50 people drown in the ocean annually (all islands), and approximately half are visitors. Taking into account that 7.5 million people visit the state each year, the overall risk associated with swimming in the ocean is low. Of concern is the distribution and circumstances surrounding many drownings – the majority happen at unguarded locations and often result from a lack of knowledge or poor judgement. Many beaches and tide pools are deceptively dangerous. The rate of drowning in Waikiki may be relatively low, whereas at a secluded location, the rate goes up quickly. The same standard caution signs are found at nearly every beach, so the signs lose credibility.
Of greatest importance is acknowledging that the ocean is a dangerous environment and that those dangers are very difficult to judge. It’s a mistake to assume that one can fully understand and analyze ocean conditions – they change rapidly and are greatly influenced by season, location, tides, weather, etc. It takes years of local ocean experience to gain an insight.
To properly gauge safety, seek advice from local experts, read the current surf report, and keep in mind that each swimming location has a completely unique character. Lifeguards understand the ocean better than anyone and are the preferred source of information. Residents are eager to offer advice but always err on the side of caution if you feel wary of a risk. Remember, locals drown as well. A group of teenagers swimming in a tide pool is not an endorsement of its safety. Because it takes so much experience to understand the ins and outs of each swimming location, guide books and websites can’t be counted on for thorough safety advice.
For your own safety, try to always swim in front of lifeguards.
Neck, back, shoulder and ankle injuries from boogie boarding and body surfing are very common. These injuries happen most frequently when the wave, however small, breaks abruptly on the sand. Several beaches have a reputation for having a consistent beach break, but all can exhibit the behavior depending on the ocean and tides.
launch
For the Launch of this Watch Collection, we highlight two former lifeguards that have been integrally involved withe the Hawaiian lifeguard Assocation — Archie Kalepa and Brian Keaulana, both of whom remain very active with the organization.
Archie Kalepa
Archie Kalepa currently serves as Cultural Advisor for the Hawaiian Lifeguard Association, and is among a very limited group of people that have won the Quicksilver Eddie Aikau Waterman of the Year Award, and an even smaller group that has been honored by being inducted into the Duke Kahanamoku Waterman Hall of Fame.
Always a man of the sea (as many Hawaiians are), Archie does it all – surfing, big wave surfing, windsurfing, and excelled in the Tandem Surfing World Championships. He has regularly surfed the enormous waves of “Jaws” at Peahi on Maui, a world famous surfing locale, and many other big wave spots in Hawaii, and elsewhere. Archie joined the HLA at age 20, served the group for 31 years, and remains very much involved to this day. As a HLA Cultural Advisor, he works to ensure the lifeguards stay true to the beliefs of the Hawaiian Lifeguard Culture, and helps to guide the organization into the future.
Archie also works with the Polynesian Voyaging Society, a program that began in 1976 with the first voyage of the Hokule’a from Hawaii to Tahiti, throughout the Polynesian Triangle and back to Hawaii. The voyage proved that ancient cultures were capable of using celestial navigation for ocean travel and migration, and could then trace migration patterns from Polynesia to Hawaii. The sailors must be keenly aware of their surroundings and learn to read the waves, swells and distance between waves as they navigate this unique vessel while becoming more and more aquainted with Malama Honua (Mother Nature). This is no ordinary ship; it was built with no screws or nails, and in fact is built with timber lashed together with ropes, as it would have been built long ago. A greater mission was conceived and begun in May, 2014 – to prove such a vessel could circumnavigate the globe. The trip was divided into segments, and the round the world venture came to an end when the boat sailed back to Hawaii in June, 2017. Archie had the honor of captaining this vessel from Galapagos to Rapanui (Easter Island). Add this to his long list of accomplishments.
Brian Keaulana
Some refer to Brian as one of the greatest watermen on the planet.
He grew up on the beach at Makaha where he learned about surfing, diving and water safety from his father, legendary waterman and big-wave rider Buffalo Keaulana, who was the Lifeguard Captain there – this beach was their backyard and the ocean their playground. Brian became known for surfing the biggest waves in Hawaii, was a regular competitor in Big Wave surf contests, and went on to become Lifeguard Captain for the West Side of Oahu. He is credited with developing new approaches to water safety in big surf and invented the equipment to support it, was the first to use the jet ski in water rescue operations, and invented the rescue sled that the ski tows. This alone would be a remarkable legacy. Brian collected more than 500 trophies by the time he was 20 and more than 1000 trophies over the years. He’s been invited to and participated in more than 30 Eddie Aikau Big Wave surf contests on Oahu’s North Shore, famous for its huge waves. He has surfed in the ISL, ASP and WSL. He won the ISA tandem surfing world championship in 2006.
Like Archie, Brian is among the very small group of people that has won both the Quicksilver Eddie Aikau Waterman of the Year Award AND the Duke Kahanamoku Waterman Hall of Fame. Brian spends his life in the ocean and participates in every imaginable type of water activity including big wave riding, tandem surfing, jet ski, hydro foiling, tandem surfing, wind surfing, kite surfing, bodysurfing, canoe surfing, paddling, Polynesian canoe sailing, diving, scuba diving, kayaking, power boating, fishing, and ocean survival training (underwater survival and self defense training) and any other water activity you can think of.
While stand-up paddle boarding has existed for many years, he and his business partner are credited with commercializing this sport, making it available for the public when they launched their C4 Waterman brand of paddleboards. Brian is very much an entrepreneur, involved in many businesses, among them C4 Waterman (stand-up paddleboards where he designed and created a line of new ocean recreation products), Iwaterman (government and military consulting, training military units and lifeguards around the world) and Honokea (design, build and operate surf resorts around the world to bring the joy of surfing to a wider audience). But, his primary vocation today is in the film and TV industry, ever since he was hired as a consultant for the film Waterworld in 1995. After this, the film industry embraced him and seeks him out as their go-to expert on all things water related. He has worked in various capacities (acting, assistant director, producer, crew, and is the go-to stunt man for Hollywood’s most dangerous water stunts) on more than 50 films and television shows, and currently works on Hawaii Five-0 regularly.
Among Brian’s accomplishments, he received the Medal of Valor Award, 1990 HLSA Sportsman of the Year, and was honored as a selected participant in the 1996 Olympics running of the torch, but perhaps his single greatest achievement is that he has been recognized as THE person to bring personal watercraft into the lifeguard world as a means of saving people much faster, especially in very difficult conditions and big surf. With this, the Hawaiian Lifeguard organization became the model for how all other lifeguard organizations around the world function today.
time is crucial
For lifeguards, time is a critical component. Saving lives is the primary mission of the Hawaiian Lifeguard Association. If a life hangs in the balance, minutes and seconds count when responding to emergency (and very often dangerous) situations. The elite lifeguards of the HLA are a courageous group of people that risk their lives routinely when they jump into action to rescue someone in danger in the unforgiving waters of the Hawaiian Islands.
TimeToGo Travel And Timepieces Video Review
TimeToGo Travel And Timepieces
September 18, 2018
Living With the Ocean
Growing up in Hawaii is different from any other place in America, as it is the only state completely surrounded by water. Hawaiian children are taught early about living as one with the ocean and are well aware of the relentless nature of the mana (power) of the ocean. They develop a deep respect for the ocean and learn to be cautious in the interest of safety.
Hawaii has inhabitants on 7 islands, although Niihau is mostly inaccessible (privately owned), Molokai is very remote and has very few visitors, and Lanai only recently developed hotels to the level that will draw more visitors. The other 4 islands of Oahu, Maui, Hawaii (The Big Island), and Kauai rely heavily on tourists visiting, and this means lots of people enjoying Hawaii’s legendary and gorgeous beaches. Most visitors were not brought up with the same understanding and knowledge of the powers of the ocean. As a result, they can (and do) get into trouble in the surf, requiring the help of the Hawaiian Lifeguards.
Hawaiians often talk about the importance of ohana (family), and The Hawaiian Lifeguard Association (HLA) is like a big family of people that take seriously the responsibility of guarding the beaches for the safety of those enjoying them. The Hawaiian Lifeguard theme colors of yellow and red (the same colors of Hawaiian royalty) symbolize the line between caution and danger, and can be seen as accents on the watches.
Time Is Crucial
Extreme Conditions
With huge waves sometimes in excess of 50 feet (or more!), Hawaii is well known as one of a few places on the planet that hosts Big Wave surf events on some of the most famous beaches in the world. These enormous and imposing waves (and dangerous riptides) require a team of lifeguards specially trained for such extreme conditions. Much like those who pioneered the use of personal watercraft to tow big wave surfers into enormous waves previously impossible to catch, the daring men and women of the HLA were the first to use JetSkis to be able to get into huge surf to rescue people from danger, revolutionizing the capabilities of the lifeguards and making the waters of Hawaii safer in the process. They have become so well known for their skill using JetSkis to gain access to previously inaccessible conditions that they are now sought out to train others in the use of JetSkis for this purpose.
TimeToBlogWatches reviews Official HLA Dive Watch
May 5, 2018
One of the things that I enjoy about my blog is seeing the progress that is made on various levels. One of those levels is personal progress. This is my fifth year of doing my blog and seeing the hard work that I put in is rewarded by the progress it has made. I am very proud of the progress that it has made which in turn makes me strive to work harder. Of course there is always more progress to be made. As it was pointed out recently, my writing/grammar can use some work. I am always willing to listen to constructive criticism whether if it is good or bad. How else will you grow without an open mind and listening ears? Another level of progress that I really enjoy to see is when I have the honor to work with a watch company on several different review projects. Getting to see the physical progress that is in the form of their watches. It is extremely awesome to see a company’s watch grow in terms of improvements in overall quality. I also love to see the implantation of recommendations put into their watches. Recommendations of ideas that I or my readers have suggested.
Today we will be exploring the official watch of the Hawaiian Lifeguards. That is currently being worn by such legends of the program as Archie Kalepa, Brian Keaulana, Kalani Vierra, Ralph Goto, and many others. I will not take away anything from the important job that lifeguards face everyday, but these lifeguards definitely have one of the best locations that I can think of without a doubt. #Iamjealous
When I opened the box I was greeted by a bright yellow dial that absolutely popped(combined with the black case didn’t hurt the pop). I definitely respect the unique color of this dial. I love a matte black dials, but the yellow is definitely refreshing to see. It is refreshing to see a dial that is not afraid of color. I definitely recommend taking a chance on a dial color that isn’t in your comfort zone. I can honestly say it is a pleasant treat, especially when it breaks away from the norm in which we find comfort in. The shade of yellow is really appealing to me. When I got to see it in person it reminded me of that Tonka truck yellow from my childhood. I was absolutely obsessed with the big yellow metal indestructible Tonka trucks.
I love applied hour markers if they are done right, but I can easily say the same thing for painted/printed hour markers. Szanto absolutely nailed it with the markers on the HLA watch. The markers are beautifully shaped. The white color is crisp and precisely finished by a black border. The yellow backdrop allows these markers pop right off of this dial making for some optimal legibility. Szanto added a very nice touch of detail to the dial with the graphic that is printed under the 12 o’clock position. It absolutely holds true to the theme of this watch screaming with Hawaian charm. This detail is thoughtfully carried over to the buckle on the rubber strap and also carried over to the stainless steel case back. One other place that I would have liked to see this detail carried over to is the screw down crown.
This dial would not have that completed feel without the hands that Szanto chose for the HLA watch. The shape, color, proportions work well. The hands completely complement this dial and allow for important legibility. For the lifeguards using this piece, legibility is key. I personally could have gone without a date window, but being a watch designed for Lifeguards, I understand the “why” of the date window . The four lines of printed text works on this dial without becoming a cluttered or obtrusive hindrance to the dial itself.
The black PVD case is very well executed both in color and in shape. The HLA watch comes in at 43mm which has become one of my favorite sizes for a watch. The HLA wears comfortably on the wrist which of course is ideal because if this watch is being worn by Lifeguards then it absolutely should be completely comfortable to wear in the heat, water, sand, etc… The NBR rubber strap does assist in the overall comfort of this watch I believe that a nylon strap would be my second choice for comfort on this piece. While this watch is comfortable it is also functions just as well. The bezel has very little play and is very easy to grip with dry or wet hands. A bezel without extra play is something that I always look for on a watch. The screw down crown is just as easy to grip and operate. The crystal on the watch is hardened mineral crystal. I have never personally had a problem with hardened mineral crystal scratching. I have to say though if I was designing a watch that was going to be around sand a lot, then I personally would have gone with sapphire crystal for that added security in terms of scratch resistance. From HLA “we chose to use a K1 hardened mineral crystal with a very high vicker count because it will resist breaking very well and tend to scratch before breaking whereas a sapphire crystal will resist scratching much better but can break, like a potato chip. Therefore we chose the K1 for these guys given the rugged nature of their work and likelihood of banging it around a lot. ”
This is a fun watch to wear! It received a lot of compliments on the yellow dial/black case combo from the public while it was on my wrist. It comes in at $275 for the PVD version and $250 for the stainless steel version. The HLA watch is a great knock around kind of watch. This watch is not a wallet busting watch and it’s made to handle life on the beach. I would have liked to see a signed crown on this watch and a sapphire crystal. This would have made the watch a much easier choice to purchase if it implemented those suggestions. It’s a great watch to wear when you don’t have to worry about beating up what is strapped to your wrist. The HLA Watch is the official watch of the Hawaiian Lifegaurds, a portion of the proceeds from the purchase of the watch is donated to the HLA.
Thank you all for reading and as always your comments and questions are welcome below.
Thanks to Time Concepts.
Specifications:
43mm 316L Brushed Stainless Steel Case
Unidirectional Rotating Timing Bezel
Screw Down Locking Crown
Screw Case Back
Lumed Hands and Dial Numbers
Multi-jewel Japanese Quartz Movement
K1 Hardened Mineral Crystal
NBR Rubber Strap with patterned back
200 Meters Water Resistant